Build a business you want to work in.
CREATIVE BUSSINESS MENTORING
It takes years to build a business, and a lifetime to explore and refine your personal style. Things don’t always go according to plan, mistakes get made along the way, and sometimes we stumble and fall on our quest to learn.
I’d love to cushion some of those falls for you if I can. Building HOLLINGSWORTH up from freelancing side hustler to full-time floral art studio means I’ve gathered my fair share of hard lessons along the way. Now, I’ve transformed those lessons into support and resources for business owners, freelancers, TAFE students and florists just starting out.
What I can help you with
PROCSESS
Refine your everyday processes to free up more time to focus on the things you love in your business.
MARKETING + DISCOVERING YOUR VOICE
I can help you understand more about who your ideal client is and how to talk to them
SOURCING FLOWERS + BUILDING SUPPLIER RELATIONSHIPS
My true passion. I can help connect you with amazing local growers and share my tips on building great and lasting working relationships with them
STYLE + CREATIVE DIRECTION
Hone your floral design skills and explore your personal style, and how to communicate this to your team + clients
CLIENT MANAGEMENT
Learn the systems I use to manage my clients efficiently while delivering a high level of service and suppor
WORKFLOW MANAGEMENT
Learn how to keep that inbox under control with my systems for responding to enquiries and guiding you clients through the process so that you are in control of when they contact you.
PRICING, PACKAGES AND SETTING A MINIMUM SPEND
Get your pricing and offerings right so you can make sure you make money doing what you love
PROFIT + FORCASTING
Learn how to plan your financial calendar and cost your services for profit
IMPOSTER SYNDROME + CONFIDENCE
Build confidence in your skills and unique abilities, and learn to trust the voice in your head that says “you can do this!”
MANAGING STAFF+ BUILDING A TEAM
Many years of experience have taught me the absolute musts for successfully managing a team
SUSTAINABLE PRACTICES
Let me teach you how to create sustainably without compromising on design
SETTING TERMS AND CONDITIONS
Get clear on the terms and conditions you need to put in place to set boundaries and expectations with your clients
Services
ONE OFF SESSIONS
-
Pick my brain on all things flowers and business with my personalised mentoring service that’s tailored specifically to you and where you’re at on your business journey. This is a single session option, great for working on a specific problem in your business.
-
Sessions are 1 hour and conducted over zoom, with the option to book a follow up call for 1 or 2 hours, depending on how much you’d like to discuss. This isn’t a lock-in service, so if we solve all your problems in one chat there’s no obligation to book any more.
I’ll snd you a questionnaire to get to know you and your business before our session, and you’ll receive completely tailored support and access to all my knowledge and expertise. That could be across the business side of things, like pricing, product and flower package ideas, marketing and audience or anything else that has you feeling stuck. Or, you might like to chat flowers! How to source them, how to find your personal style, how to teach freelancers and staff. You name it, we can talk about it.
At the end of our session, you’ll receive typed notes with action lists to keep you on track, plus a link to resources and anything else discussed.
-
$220 Per hour
MENTORING PROGRAM
-
Ongoing sessions and support for people who are ready to go out on their own or take their business to the next level. Perfect for anyone looking for structured time to work on your business instead of just in it, or help tackling a new direction.
-
Sessions are 1 hour each, conducted over zoom, and run monthly for 3 months (total of 3 sessions), with the option to add a follow up call of 1 or 2 hours once the sessions are complete.
They offer structured time and support to really dig into the nitty gritty of your business, develop processes and strategies that work for you, and look at future proofing your business to set you up for long term success.
Just like my one-off sessions, I’ll send you a questionnaire to get to know you and your business before our session, and you’ll receive completely tailored support and access to all my knowledge and expertise.
You’ll receive typed notes and action lists with homework at the end of each session, plus email support in between, so if you need to clarify anything with me you can!
You’ll also receive a 15% discount on my whole library of digital tools and resources.
The kinds of things we can cover include (but aren’t limited to!):
processes
client management
profit margin and forecasting
marketing and finding niche
staff and team building and management
pricing policies
terms and conditions
avoiding burnout - time and workflow management
corporate relationship development and management
-
Cost: $600 for 3 sessions, $220 per hour for subsequent sessions
You’ll also receive a 15% discount on my whole library of digital tools and resources.
CUSTOM PACKAGE
-
Every business and its needs are unique. Lets come up with a custom offering built to fit your needs.
-
The kinds of things we can cover include (but aren’t limited to!):
processes
client management
profit margin and forecasting
marketing and finding niche
staff and team building and management
pricing policies
terms and conditions
avoiding burnout - time and workflow management
corporate relationship development and management
-
Custom quote based on your needs
Book a free consultation
FAQs
-
Business owners, freelancers, TAFE students and florists ready to go out on their own. It doesn’t matter your experience or skill level, these guides and resources are designed to offer support and systems to help you at every stage of your flower career.
-
This is primarily aimed at people who own their own businesses, but could also really help florists managing some one else’s business!
-
Start with a one-off mentoring sessions where you can pick my brain about absolutely anything. We can chat through where you’re at, where you want to go, and how we can get you there!
You can also BOOK A COMPLIMENTARY CALL with me to see what might be a good fit.
-
No, these services focus specially on the business side of things. For floral design, head to SUSTAINABLE FLORISTRY EDUCATION
-
Payment for all mentoring sessions must be received a week prior to your appointment, but you’re more than welcome to pay for each appointment as we go, or for all sessions up front. Whatever works for you!